DEC Scan Journal : November 2011
The School Magazine: a world of words since 1916 ext year The School Magazine enters its 97th year. Ninety- seven years of continuous production. Ninety-seven years of bringing joy to Australian children. That’s almost five generations who have had a love of the literary instilled in them by this wonderful publication. When the first edition of The School Magazine made its way to schools it was no doubt delivered in some parts by horse and cart. The year was 1916. French impressionist painter Monet was painting his Water lilies series. Australian troops, having just been withdrawn from Gallipoli, were fighting on the Western Front and elsewhere. Australia’s population was under five million and the Prime Minister was Billy Hughes. Model T Ford cars were rolling off the world’s first automated production lines and biplanes flew over Europe’s battlefields. The world that The School Magazine of 2011 caters to is very different indeed. Our task has been to keep pace with a changing world, staying as entertaining and memorable to our readers as ever, while ensuring that we maintain literary excellence and that the magazine remains as relevant a teaching resource as it has always been. The technological revolution of the last couple of decades has created special challenges to us. With challenges come opportunities. A number of sensational things lie just ahead for the magazine, our readers, and our subscribing teachers and teacher librarians. Here are just some of the exciting developments that have been happening here at The School Magazine in 2011. School survey and focus group We know from the hundreds of student emails and letters that we receive each month just what our young readers enjoy and respond to in our magazines. We have also been anxious to find out N Figure 1 The first edition of The School Magazine Scan Vol 30 No 4 November 2011 46 Alan Edwards, Editor, The School Magazine, describes some exciting challenges and changes for the magazine that include an interactive, online presence for 21st century students and teachers.